I was driving down Pacific Blvd on my way to work last week when I spotted this ad while stopped at the light. Totally genius.
Vancity is a bank based in Vancouver, duh, that have prided themselves in corporate citizenship and supporting anything very Vancouverite. So one of these Vancouverite thing is, of course, energy conservation.
This ad features some solar panels connected to the Vancity logo. No words on whether it actually works or not at night, but it definitely got the message across.
Hi Scott, glad you liked our billboard. And yes, the solar panels do charge a battery that lights it up at night!
I think what would be really cool is if some of the glass panes on the Vancity building gets replaced with solar panels. No one would notice that though because it will probably blend in with the current tint of the glass very well.
Unobtrusive solar panel + carbon neutral building = wow.
Hmm… but you guys beat us in the Commuter Challenge last time… I don’t think I’m helping haha.