Ah, doesn’t every look better with more pew pew? In the latest episode of UW administration hilarity, they decided to drop something like $60,000 to re-design the logo. The idea was to replace the current one year old refreshed logo with a complete new logo, removing the coat of arms completely. The new logo: nothing less than a mess of colours sloppily slapped over a W.

What I want to ask is, why such a quick change to another new logo when you just got one last year? Rebranding isn’t an overnight project. There are still tons of UW websites still sporting the old logo after a year, and plenty more who don’t follow the common look and feel.

I do not think the problem is that we need a new logo. I think we need competent marketing officers who can actually make sure that the “positioning” strategy is executed properly. When you can’t even get the logo right in the CLF that you publish, what makes you think that you can go and sell a completely new “position” and icon?

All of the departments and faculties have just spent a bunch of money last year getting stuff with the new logo on it. Now they want the departments to burn more money in the pit? That isn’t even part of the $60,000 cost and it has to be absorbed the the departments. Our Fourth-Year Project Lab is full of very very old equipment… even a thousand dollars saved could score us a new shiny new Agilent power supply so we don’t have to be using “old sparky” that’s not even grounded properly. “Hey you ECE guys got that new shiny E5 building!” Well, we can’t afford to move the labs over there, so we’re still stuck in E2 while E5 will be more offices for the most part.

So guess what, I am willing to bet in next year’s annual report, I’ll continue to hear from David Johnston about how the school is close to running a deficit and we need to increase the tuition rates to cover our costs at the maximum limit imposed by the province. This gets the seldomly awarded “bull shit” on my blog.

In the protest, the uwlive.ca homepage now sports loads of lazzzzzers. It really hurt my eyes just to make them…. I don’t know how that logo designer did it.